Friday, November 23, 2007
Clever idea, for sure. But how will it taste?
"In a move that would make Homer Simpson green with envy, Family Guy will soon be the first animated show to ever have a beer licensee," G4 reports.
"Yes, a Rhode Island-based microbrew will be dubbed Pawtucket Patriot Ale after show patriarch Peter Griffin's libation of choice, and is set to appear in liquor stores and specialty outlets next year.
"'Even though it's animated, we've never looked for partners who are kid-based,' said Howard Nelson, VP-worldwide promotions at Fox Licensing & Merchandising. 'We want partners that embrace the show's edgy humor and target the young male audience.'"
# posted by Joltin' Django @ Friday, November 23, 2007 
